• 1

    INTRODUCTION

    • What Is Marketing?
  • 2

    THE MATRIX

    • The Matrix
  • 3

    1: THE POSITION

    • The Position
  • 4

    2: THE PROMOTION

    • The Promotion
  • 5

    3: THE PRODUCT

    • The Product
  • 6

    4: THE PURCHASE

    • The Purchase
  • 7

    5: THE PRACTICE

    • The Practice Pt.1

    • The Practice Pt.2
  • 8

    10 FACTS ABOUT MARKETING

    • 10 Facts About Marketing
  • 9

    The 5 P'S OF MARKETING WORKBOOK

    • The 5 P's of Marketing